Why enter the awards?

It’s easy to get involved, and there are great benefits for participating shops:

• improved entry process: easy to enter
• improved judging process
• excellent PR and marketing opportunities

“The National Fish & Chip Awards are the ultimate showcase for our wonderful industry and I would strongly recommend that the owners of all ambitious and progressive fish and chip shops and fish and chip restaurants enter the competition.

I have been involved with the competition, entering a number of categories, for the last few years and I have seen my sales increase as a direct result of being a regional finalist in the main award category on two occasions and by winning the Good Catch and Best Independent Restaurant Award categories.

Seafish is the organisor of the entire competition and their support for the fish and chip market, through the National Fish & Chip Awards is tremendous and their support should be appreciated and exploited!

The fish and chip market will continue to face severe competition from a broad spectrum of other takeaway food markets, therefore the positive publicity that you can generate for your business, by entering the awards and by taking advantage of publicity opportunities, will help you to increase your sales in the intensely competitive market place for takeaway food.” Richard Ord, Colmans of South Shields.

Regional finalists can see their turnover increase by up to 30%. Regional winners’ turnover can increase by up to 50%.

National winners have seen their turnover increase by as much as 100%!

“If I have one piece of advice for any fish and chip business owner, it would be to enter the awards. The impact of winning the national award has been huge and as the winner of the Staff Training and Development award, my staff have also benefited from a boost in confidence and motivation. Following my success in the awards, I had to invest in a new range to cope with the increase in trade and the publicity the shop has received since winning has been fantastic.” Giovanni Fionda, Atlantic Fast Food, 2010 national winner.

At every stage of the awards there are local PR and marketing opportunities for your business as well.