Why enter the awards?

Now it’s easier to get involved, and there are even more benefits for participating shops:

• new entry process: easier to enter
• new judging process
• improved PR and marketing opportunities

“The National Fish & Chip Awards are the ultimate showcase for our wonderful industry and I would strongly recommend that the owners of all ambitious and progressive fish & chip shops and fish & chip restaurants enter the competition.

I have been involved with the competition, entering a number of categories, for the last few years and I have seen my sales increase as a direct result of being a regional finalist in the main award category on two occasions and this year by winning the Good Catch Award.

Seafish is the organisor of the entire competition and their support for the fish & chip market, through the National Fish & Chip Awards is tremendous and their support should be appreciated and exploited!

The fish & chip market will continue to face severe competition from a broad spectrum of other take-away food markets therefore the positive publicity that you can generate for your business, by entering the competition and by taking advantage of the media pack that Seafish supply, will help you to increase your sales in the intensely competitive market place for take-away food.” Richard Ord, Colmans of South Shields.

Regional finalists can see their turnover increase by up to 30%. Regional winners’ turnover can increase by up to 50%.

This year’s national winner, Giovanni Fionda, has increased his takings by 100% every day since winning the competition.

“If I have one piece of advice for any fish and chip business owner, it would be to enter the awards. The impact of winning the national award has been huge and as the winner of the Staff Training and Development award, my staff have also benefited from a boost in confidence and motivation. I have had to invest in a new range to cope with the increase in trade and the publicity the shop has received has been fantastic.” Giovanni Fionda, Atlantic Fast Food, 2010 national winner.

At every stage of the competition, there are local PR and marketing opportunities for your business as well.